All Day Every Day started as a small activewear and athleisure label. Our main goal was to design the perfect pattern for the best fitting pair of leggings. Something that really holds your tummy in and doesn't slip down and drop at the crotch while you exercise or walk. And we're proud to say that we achieved exactly that. Our colours are soft, muted, and understated. A high waistband with an extra layer of built-in power mesh to work its magic.

We manufacture and design all of our garments in Cape Town, South Africa.